The analytics industry is broken

Google Analytics is surveillance

Let's call it what it is. Google doesn't give you analytics for free because they're generous. They give it to you because your visitors are the product. Every pageview feeds their ad network. Every click trains their models. Your users get tracked across the entire web, and you're the one who installed the tracker.

Adblockers block it. GDPR requires consent banners. Your visitors don't trust it. And honestly? They shouldn't.

"Privacy-first" is a marketing term

So you look at the alternatives. Plausible. Fathom. Umami. PostHog. They say the right things. Privacy. No cookies. GDPR compliant.

But look closer. They're built for SaaS at scale. Multi-tenant architectures. ClickHouse clusters. Kubernetes deployments. Enterprise pricing tiers. They're interplanetary rockets when you need a bicycle.

Self-hosting? It's an afterthought. A second-class option with complex configurations and documentation that assumes you have a DevOps team. The message is clear: pay for our cloud, or suffer.

You don't need any of this

You're not running a marketing department. You don't need funnels, attribution models, cohort analysis, or behavioral segmentation. You're a developer, a founder, a small team. You want to know who's visiting your site, where they came from, and what they clicked.

That's it. That's all most of us need.

There's another way

Fusionaly is built for self-hosting from day one. Not as a checkbox feature. Not as a way to upsell you to cloud. It's the entire point.

How we do it

  • → One command install. Docker on your VPS. No Kubernetes. No managed databases. No configuration hell.
  • → SQLite, not ClickHouse. Your data in a single file you can backup, query, and move. Small data for small teams.
  • → Single tenant. One instance, one database, your data. No multi-tenant complexity you don't need.
  • → Works through adblockers. First-party script on your domain. Nothing to block because it's yours.
  • → Direct database access. Query your analytics with SQL. Build your own reports. Integrate with your tools.
  • → Agent API. Let your AI tools read your analytics. Built for the way we work now.

"But does SQLite scale?"

For single-tenant, single-server apps? Absolutely. That's exactly what SQLite is designed for. The industry has convinced you that every app needs distributed databases. You don't.

Here's the math: 50,000 pageviews per day, every day, for 10 years. That's 180 million events. With all aggregations included, you're looking at under 100GB. A $5/month VPS handles this easily.

No cluster. No sharding. No replication lag. No DevOps team. One file you can copy with scp. Back it up with your regular backups. Done.

Analytics for the rest of us

Not for enterprises. Not for marketing teams. For solo developers, freelancers, and small businesses who want simple, honest analytics on their own servers.

Install it once. Forget it's running. Check it when you're curious.

Get started free